The building was originally constructed as a power station for the Post Office, built towards the end of the 19th century. It was subsequently acquired by the Liebig Extract of Meat Company, manufacturers of Oxo beef stock cubes, for conversion into a cold store.
The building was largely rebuilt to an Art Deco design by company architect
Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle.
The Reporter was a Soviet professional folding medium-format plate camera designed by Ioannisiani brothers and A. Vorozhbit in 1930s.
The building was largely rebuilt to an Art Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle.
De Trey entrusted the work to a French engineer Alfred Chauvot, who started work almost immediately and on 4th March 1931, supposedly under the instruction of Cesar De Trey, Chauvot applied for the patent of "a watch capable of sliding into its base and of turning completely on its axis".
By November 31st, Cesar De Trey has together with business partner Jacques David LeCoultre (both were close business associates even prior to this) established the company, "Specialites Horlogeres" which merged with Jaeger (managed by Gustav Delage) six years later to become Jaeger-LeCoultre.
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